Skincare has followed the same formula for years: cleanse, tone, treat, protect and repeat. Millions of people have this skincare routine down to a science, layering serums and creams in the right order, at the right time, every day. And yet, for more and more consumers, the results have begun to plateau. No matter how disciplined the routine, the glow…
In a saturated personal care market often dominated by products catering to either toddlers or adults, two women entrepreneurs–Sonam Daruka and Shweta Sinha–are rewriting the narrative with TIVA, India’s first skincare brand created exclusively for girls aged 8 to 12. Co-founded by Sonam Daruka, a serial entrepreneur and mother of a 7-year-old, and Shweta Sinha, an analytics leader and mother…